Antoine Joly | Brand Executive Partner

Helping founders become the Disruptor Brand in their market.

About Me

ABOUT ME

Brand executive Partner

I work with Series A and B founders who have built something genuinely great, embedding inside their business and helping them show up so boldly through positioning, narrative, and campaigns that make them impossible to ignore.

Montreal, Canada

What I do

i help turn companies into Disruptor brands‍

Through the CROWN Method, I help founders find their disruptive truth, claim their market position, and execute the bold moves.

The Book

The Game You Can't Win

why leading brands choose Disruption Over Safety

Coming soon

The Game You Can’t Win explores how the business playbook has changed, why playing it safe is risky, and through case studies, shows why disruption is the only game worth playing.